lolwut? Assumptions, assumptions, assumptions, gabendamn assumptions.
I give exactly 0 ****s about custom novelty keycaps and fancy sets. I don't even care about modern keyboards with the normal layout anymore. However, I do see the inflated interest in solid keyboards for professional use, started by Atwood's Code hype. That's the market of Topre [Realforce], Filco [Majestouch2], WASD, perhaps KUL,… and Cherry G80-3000. Ordinary G80s are the keyboards that I usually recommend [to fellow devs], mostly because of quality keycaps. Once again: €60 G80-3000 has Cherry MX switches (including clears) and thick POM keycaps. Novatouch might be a decent alternative… but I don't see how it's better than the competition now, unless availability and pricing are at least on par with Filco MJ2 in Europe.