Well, backlight is only really useful if you are a non-touch typist, working in the dark.
Non touch typist are the vast majority of users, the ones used to use a PC ( at home) in the poorly lit environment are a good slice of the pie even if not the majority.
All these Otaku and blank HHKB boards demonstrate that even key legends are not needed by many folks.
Try to figure a percentage v.s. the wole market or even v.s. the whole mechanical market ?
The times when air conditioned or robotized gears on a Ferrari were considered insults, are gone years ago, I'm sure it will happen here too.
BTW you can have both, after my last mod my Xarmor is otaky when turned off and backlit when turned on.
There's probably more otaku boards than backlighted boards being used out there
I'm sure too, ATM mech boards are considered more geek tools than useful improvements by many users, but let the big names start to realize how easy is to make money with mechs and you will see the marked invaded by any kind of mech keyboards, as happened with others "low tech/high value added" goodies like heatsinks, mouse mats, fans and so on.
so I think this demonstrates that backlighting isn't as needed on a computer keyboard as it is on a phone, although I can see it being a good feature for some people.
I face the end users almost every day. The 99% of them are unaware the backlit keyboards are in production, so they don't ask.
Almost every (home) I know has bought a backlit keyboard after seeing one of mine (I use them since 2005 or so).