Here's an idea. Use all these human resources routed to Marketing in the development of better switches. That way the keyboard community will appreciate it, at least the novelty of it, and it will generate more profits than trying to fool children they're going to auto-cheat over their friends in gaming.
It reminds me of the two ships in Hitchhiker's guide to the Galaxy. The Marketing one was probably too small.
I'm already irritated by the fact the market has basically 2 or 3 available switches technologies and they all seem mismanaged either in technology or in openness. More players are needed in switches development, not in the development of ..the same product with different colors on its plastic cover.