What makes me a little nervous about this whole thing is thinking this could be the beginning of a repeat of the sequence of events that nearly killed off mechanical keyboards in the 1990s. Round after round of squeezing every penny of profit, going for cheaper and cheaper materials until the only keyboards you can find are crap rubber domes, the best of which are barely good enough to last through 18 months of light use.
I hope consumers will be smart enough to realize that we are in a real keyboard renaissance. It wasn't that long ago when Logitec was getting over a hundred bucks for junker rubber dome "gamer" keyboards. I hope we never get back to those days, but it sure sounds like Razer is starting down a slippery slope here.
We could be headed back there, but I've still got enough old stuff that I'd probably be fine even limited to just what I have now. I'd say though that the real problem was that people didn't pay attention to what they typed on and were always perfectly happy with just using whatever came from their computer OEM. Once everyone realized nobody cared and they could make rubber domes for nothing that's what they did.
Actually, during that time, before I knew/remembered about mech as an option, for my own computer I just simply used a $5 inland domes keyboard from microcenter - it actually felt better to me than all of the gamer domes somehow. Even despite how cheap it was and that I used it for 3+ years it's not even an ounce shiny.
That said, I have a friend who is super happy with his $300 logitech rubber domes with a tiny built in screen. I can't even get him to try a mechanical, but I also don't really have any flashy modern looking stuff because nearly everything I've got is old - even if I have dyed and painted them all. I'll show him that RGB from corsair vid at some point and see if that gets a reaction at all. But that sort of thing is going to be difficult to get around - because that's worse than just being oblivious to what's out there.
Personally, one of the things I think is needed to complete the renaissance is for cherry switches to not be the only modern (read: flashy, gamery) looking game in town. Matias switches do exist, but they're currently only in fairly normal looking stuff; and unicomp is still just building newer clunky model m's. I'd also like it if other switches such as space invaders and monterey blue came back in modern stuff as well - since they are all contact switches it's just as possible to make stuff on those designs into gamer-style boards - even with diodes, and LEDs - as anything else.