I have to be honest, 120 USD seems excessive given that it's not even being run on the site that automatically adds VAT. Is there a particular reason you decided to use that vendor for US orders? Other Maxkeys buys are around $80, a max of $100 if they have a set of novelties.
You're right. I had a cost breakdown of the set that I posted on reddit earlier, I'll link it here.
Hey! Great question.
The reason the price is increased is because of 3 things:
Custom Molds
Duplicate Keys
Mold opening fees
As you can see, I have around 15-20 custom molds for them to make. Unfortunately, those really jack up the price. Also, they're charging for 7u spacebars and dupe 6u spacebars. They didn't do that when miami nights was being ordered. The tilde and esc keys also add around 1.75 dollars to the set.
Finally, they charge 6000 to start the custom mold making process. After this, you have to pay again to include the custom molds in the set. However, including the molds isn't that expensive, only around 7 dollars extra per set. The 6000 mold opening fee is, though, which is why I have so many drop points, as it is a constant fee that is being split over many orders.
TLDR: mold opening fees cost 6200 USD. this adds like 30 dollars to every set at a MOQ of 200. As you can see, I have drop points in order to compensate for this.