What is this brand's niche? Obviously, the halo board (the one that epitomizes the brand) is the one in this thread, but what's supposed to make this brand special?
I guess I'm saying that what makes this brand special a) that it is a neat design with mechanical switches AND b)
the varieties it comes in and modularity it brings.
Its niche is that -
unlike every other specialty mechanical board out there - it will not confine itself to a niche.
On the contrary, it will be designed
from the ground up, and from the get go to accomodate the most popular switches and layouts that we know of. It will be designed from the ground up and from the get go to be as modular as possible.
So this means not only do we have a set of prestige/halo boards and mass market boards, but we make modules and customization as easy and interchangeable as possible. (Thus immediately creating a secondary market for accessories-- and immediately creating an "upgrade path" for those who buy the cheaper version and add features to it later on).
So for instance, from the ground up it should be designed so that, (just as some examples) the following features should be upgradeable/downsizeable:
-trackpoint should be plug-in plug-out, and available as a post-purchase add-on option (in
addition to being already included on the prestige versions).
-usb ports should be a module that pop in/pops out. (similarly, while being already included in prestige versions).
-numpad, arrow keys, and other options should clip to the side (either left side or right side, multi compatible). other modules we can come up with or third parties will offer (thus further enhancing the appeal of the board). This might include game controllers, calculators, trackpads, etc etc)
-dip switches to control certain things like control-capslock swap.
Having this modularity reduces the number of versions of the *main* board that needs to be offered. Want a fullsize? buy the numpad and arrow cluster modules, end of story.
Its niche is that it fits into multiple niches, designed to do so from the ground up, on certain obvious things that other manufacturers have already done, but they havent taken those features to their full logical extent, but this board will, and will be a one-stop-shop mechanical board with huge accessory market that third parties will fill and that we can fill too - if we design it that way from the get go.
As with modularity, so with varieties of switches and layout -- thus offering options that no one else is offering on a neat looking mechanical switch board. Refusing to be pigeonholed because unlike all those other manufacturers, we would (from the get go) recognize the keyboard market as utterly untapped and we'd be willing to tap it with a single product line with
modularity and interchangeability and upgradeability and customizability. Thats its niche, IMO. And that makes it different from Das, unicomp, DSI (whose modular board is a move in the right direction but they'll never exploit it for what its truly worth), etc. Filco too has the right idea, coming out with a new variant (the white alps) of its tenkeyless. Again thats the right direction, and the direction we need to push this board in. Variants and interchangeability and upgradability - for a basic board which is already very appealing but needs to stand out more from the competition. And we do
that by doing what all these other boards are not: mass marketing, fetishize the keyboard for the masses.