I wasn't trolling, good sir. My intentions were to give my opinion, not to stir others up or to flame. I think my definition of the word and yours are different.
Cheers,
It's important to qualify opinions with your background knowledge. I have run a business, have you? People seem to be forgetting that when you buy a product from a business you are paying not just for a product. A business has to pay for the product (shipping, import duties, packaging), its employees, store footprint (web/merchant services, warehousing), general overhead (entity taxes, accounting, ...)
The biggest thing of all beyond all that stuff I just mentioned is RISK. Until a certain percentage of sales are made, the accounting entries are all in RED. This is still a small market, but it does have the opportunity for growth. Sure, CM is doing a bang up job (as are others) in getting mech boards out there, but how many people are even aware that they can swap out keycaps?
So take a moment to think about how many sets it takes to get back to having no more money than was started with.