Ok well look up PCB trace repair, that's basically what you're doing, but you get to take the easy way. Instead of scraping soldermask off the back of the PCB and soldering to the trace, you can just solder the wire between two pins of the switches, basically "replacing" the trace entirely. I did a similar thing when I fixed the left alt of my old QFR.
What I did was "steal" some wire out of a broken USB cable I had. You can get some from lots of places, old earbuds are good too. Cut it to length, strip the insulation, tin the tips, and go! soldering directly to pins of cherry switches isn't too hard. you can even do a whole keyboard that way (example
link )
Nonsense! Heat the pin very hot and flow solder up the pin to the top pad.
This will likely work, but you will have to be careful to not damage components. Overall, I'd recommend repairing the trace with wire, (which is easier, in my opinion) but it's up to you which to try.