I bought mine, a CM QuickFire Rapid ISO Layout (Spanish) on January 7, 2013 and it too came without any of that cheesy labeling. Not in the soft-touch are, not even on the removable Windows keycaps.
This is one truly nice, ELEGANT and affordable high-quality mechanical keyboard. Probably the best bang for the buck out there that doesn't skimps on inherent quality features. This thing weights exactly 3.7 lbs out of the box and its a 10-keyless design.