What is all the fuss about?
You can get the same type of keyboards for $30~ on Amazon, eBay, Aliexpress (and other Chinese websites...) SHIPPED.
It has an ugly static "Rainbow" lighting array... Which is the stupidest thing EVER!
You can buy a 60% keyboard named Ajazz AK33 with real full RGB lighting (assuming you're into that), an aluminum plate with "floating" acceptable switches for $35.
Heck, you can probably get the same exact design from the same OEM for around $40 if you wreck Aliexpress... With a different branding of course, such as "DragonCrap", "Fire Gaming", "拉屎" and so on...