The price isn't set as I'm still waiting on samples and quotes, but is in line with other premium options like Hayt's Artisan Case v1 which was also near the $100 mark. The Ice Box is bigger and accommodates Topre caps without the annoying rattling but keeps the price the same.
Storage options like the Evil Box are very simple and are mass produced (in comparison with a GB structure). It's smaller, the lid literally falls off when you flip it over and doesn't include travel foam to keep your caps in their slots when the box is vertical or upside down.
Also of note, this box is slightly taller than an Evil Box or even Hayt's box so your tall caps (2-2-Roe, Jelly Key reindeer, etc) will fit inside.