Nobody deserves to own a piano, the question is merely one of desire and budget.
It is very much the same with clocks and luxury watches. While many can afford the initial price of a clock or nice watch, they are often then astonished that it will cost 500$ to overhaul their regulator, or 800$ to service their Rolex. If one understands what goes into the manufacturing and maintenance of such things like timepieces or pianos for that matter, it often becomes a lot easier to justify the price of upkeep.
Many clock makers these days actually use old wood, initially part of antique furniture, to furnish the cases of their clocks. This is because many types of wood today, like mahogany, are exclusively of low quality. Perhaps some piano manufacturers do the same?
A piano is something that, which care and regular maintenance, will last many decades or even over a century. I think one should not start to worry about the damage to nature a piano does. If you start thinking this way, you could never enjoy anything. The amount of wood production dedicated to pianos or other wooden instruments is minuscule compared to the construction or paper industry, even tho their use of wood might be more efficient overall with less waste. This is splitting hairs.