Looks like a strong competitor to the QK65, with a few features (daughterboard, full CNC case, multiple brass PVD options) that could give it an edge. Not sure I like Jris text on the weight (I'd prefer a plain weight or a nice logo or image), but I don't hate it and I think the rest of the design elements look really good. The rounded corners are also a nice differentiator to the QK65's sharp corners.
I have a QK65 already, but the JRIS65 is tempting me.