I am relatively new as well, so take this advice with a grain of salt. Look around at the format of the boards (full size, TKL, 75%, 65%, 60%, 40%, etc). Make that decision first. Then look at styles available on all of the beauty posts around. Keycaps are easy to switch out, so don't get hung up on those. It can be addictive, so your first board will most likely not be your last. These keyboards are fun, not essential.