I do not think demand depends on branding, in this case, most people recognize GMK as the maker and associates it with high quality key caps. We all know white on black is not that popular with young people that makes most of the community now, while some of us really want this to reach MoQ and makes a great buy, it may not, just because people prefer bright colors and novel color combinations; but, that does not have anything to do with details like the name of the set, nor the links in the order page.