It all happens along the steps of a ladder that brings to greediness and stupidity, and after a while you suddenly ask yourself when things started to go to sh*t.
It happened with keycaps, where the object lost all its functionality to trasform the keyboard in a simple tray, and it happened with pizza, where the most exotic and stupid ingredients are served (ananas???), annihilating history and tradition, and transforming a product into a simple media, asserved to the purpose (money) of the "artist", be it an "artisan" maker or a stupid and embarassing chef. So the cause is money, stupidity, and 13 years old buyers.