For the tech blogs, I would emphasize the following: uniqueness of this project; the (relatively brief) history of capacitive buckling spring compared to the cost-cutting membrane BS that most people are familiar with via the Model M; and the quality and value proposition--that despite the cost, these will be 50% or more less expensive in inflation adjusted dollars than the originals were. I'd also really drive home the point that these feel completely different and are a much nicer typing feel than a Model M, despite the relative similarity of the technologies. In my mind that can't be stressed enough, because people will naturally assume that Buckling Spring is Buckling Spring, so why should I get one of these over a vintage Model M or new Unicomp? I used to feel the same at one time, before taking a chance on refurbishing the F122 that's now my daily driver. I can never go back to membrane now.
