Hmm...
This is strange news, considering that the desktop itself has been a decreasing fixture in the computing market. The trend has been towards laptops, tablets and mobile devices. What's their motive for pushing more expensive switches on the mass consumer market when everybody's just going to be tapping on glass or built in scissor switch boards?
Maybe they're anticipating that in a few years, only gamers and developers will still have desktop computers (ie- people that actually care about their keyboards.)