Seriously though. What if Razer was the company that put out the equivalent of the Novatouch (MX stems, Topre electronics)?? Would you still buy it? I hate to say it...but I think I would. Even if only to harvest the sliders to put them in a decent looking board.
It would only affect my choice if it changes my expectation of the quality. For example, I would be more at ease buying from a brand that consistently makes good products instead of buying from a brand that has some bad products. But it would not influence me based on some snobbish idea that one brand is more respectable than another.
I think there are legit reasons why people expected a lower price. CM has done a great job competitively pricing good quality products in the past (that is why everyone has been repping the QFR for years now). Also, the price of the average Topre keyboard has dropped a lot, with the typheaven now being $150 on amazon, and Realforce being around $200. They are more affordable now, and I think people think of this as a trend.
If the price of the novatouch is $200, it is still comparable to other topre keyboards. So I do not think that price is surprising. That said, they do have some stiff competition in that upper segment and they may have to rely on the appeal of being able to use MX keycaps for people to pick the Novatouch over the competition.