So the confusion is that the price IS the price being paid. There is no additional discounted price. The OP notes the listed prices are the price. EU customers would then pay an additional TAX on top of the price indicated. What the CandyKeys website indicates to non-EU customers is that if you put in your shipping address, the "shopping bag" will not include any TAX additional. In other words, if you are a customer in the EU, you would be subjected to the price PLUS TAX.
Someone please correct me if this is not the case.