Well consider this:
Awesome amazing custom keyboard that doesn't exist
vs.
Pretty good rebranded keyboard that does exist that's being released at a time when half the traditional mechanical keyboard brands/distributors are having trouble/not available.
Who cares if it isn't amazingly custom? If you can't get everyone to agree on what those custom specs should be (like GH hasn't been able to) then you won't get anywhere. But if you offer everyone the same basic package, and hits the major check boxes, then you're good to go.
And you have to admit, being able to order from OCN will be a lot more convenient than ordering from Taobao, and you can reverse the spacebar and put on the stock Ducky Esc key if you're a whiny ***** about it.