I mean... that's the whole point. You don't have a specific date, and keep it completely random, so that everyone has an equal opportunity probability-wise, as everybody else. Yes, I'm sure some people will have less of a chance as other people because of timezones, work, and whatnot, but that all falls under the rules of probability. Some people will just be **** out of luck. I don't know how else to put it, quite frankly.
I mean, I understand the role of a retailer is to fill consumer's demands, but it's not their obligation to make sure EVERYONE gets their demands met. If an item is a limited edition, it is, as the name says, limited. Not much you can do about that.
Why does this fall on the fault of EK? I have no freakin' clue.