What Glorious reminds me of is the company that wants to hire and / or is competing with Don Draper towards the end of the Mad Men series. [Spoilers ahead]. If memory serves, they really wanted Draper and his advertising prowess, something that could really enhance their operations.
Draper was reluctant as he always had his own priorities. Eventually, he is in a meeting with them, and sees a team of people developing strategies for reaching the public, and together giving a 'Don Draper' presentation. He realizes that this corporation has, almost as in the blind logic of a cosmic watchmaker, had teams of people work on the goal of achieving Draper-like performance. They started with certain goals, and developed methods that would produce results like him. They 'stole his magic,' or more correctly systematized and Taylorized his personal methods.
This is what Glorious has done. They always had a fairly corporate logic, IMHO, and were not originating from the keyboard modding community. The first GMMK designs lacked many qualities that enthusiasts look for. They had noisy stabilizers [a big no-no], PCBs of unknown reliability, hollow spaces that require dampening material [not included], and a generally light and flimsy feel.
But Glorious put a corporate logic to work. They examined many, many custom keyboards, looking at the features that were considered selling points. They compared and systematized what sells and also what draws attention to a custom keyboard. Then, they appear to have come up with a synthesis of the largest number of these values working together. So you get the GMMK Pro. And they can produce it affordably through economies of scale that largely don't exist with custom keyboards.
Anyway, that's my story. I guess someone was bound to do this eventually. We had the harbingers with the NK65.
