Really struggling to see the point here...
Nearly $300 for a keyboard with the same old Cherry MX switches, ABS keycaps, little mention of basic specs like rollover or polling rate, no lighting, and a very sparse feature set (the only thing remotely non-basic is the bluetooth connectivity, and you can get that on much less expensive keyboards already, like Filco, Jaki, Zippy, etc.) is just not a good value proposition. I don't care how much inexplicable love for "minimalism" or "purity" you might have; at $300, you're basically being charged anyway for all of those things you don't get, and then charged again for them being taken out.
I suppose they might make it cheaper, but, realistically, there's no way they're going to make it so cheap that that can give it a reason to exist.