Hello, I am one of the co-founder of zFrontier. We received several emails from our users about this discussion here. So I would like to chime in on this discussion.
First of all, I apologize for not actively participating in discussions here on GH before. Our main market is still in China, and we have a community forum which is only in Chinese. As a result, we are kind of disconnected with the mainstream western community here.
We started our first GMK group buy in late 2016 on our China website, and received a sizable amount of interest from buyers outside China, who contacted us to ask if they can join the GB (as our Chinese fulfillment requires an address in China). We addressed this need by collecting their information on a Google sheet. After a couple of GBs, with an increasing number of buyers out of China, we set up our English site in Feb. 2017.
Group buys of keysets operate in a quite different way in China. Other than our Chinese website, we have several QQ groups (an online instant messenger) of about 2000 people each. And discussions are active almost 24/7. This is something that people out of China, who don’t use QQ, are probably not used to. We collect information and do our sort of IC in this manner, taking community feedback in real time.
That is why some of you might think our GBs are “abnormal” , showing up seemingly out of the blue with no ICs on GH or Reddit. This is something that we are trying to improve. With the help of some of the members here, we have done several ICs on GH and Reddit for recent key sets from GMK, Maxkey and JTK. Of course, there are still a lot of things we need to improve to better serve buyers out of China, and I really appreciate the feedback and advices from GH.
For international buyers, we ship everything via DHL from China, and the shipping fee is free for orders over $100 (all GMK sets are with free shipping). For order below $100, the shipping fee is only $16.8 flat, which is way lower than the actual cost we pay to DHL.
The reason why we are subsidizing the shipping fee is related to the goal and our understanding of the market. We are trying to lower the threshold (price, lead time, and uncertainty) of buying customized items for enthusiasts so that the aggregate demand will be enlarged and that attracts more suppliers, and this builds a positive feedback loop which will eventually improve the overall efficiency of this niche market (more options, lower prices, decenteralized).
For the Raindrop set. Like all other GBs we run, it started with the request of a group buy leader, and this guy is well-known in community in China. He had contacted SP about this set for several months, and then asked us whether we can host this GB.
Actually the group buy had been listed for no more than 24 hours, when we got feedback about the authorization issue, we took the GB down immediately, and refunded the participants.
We take the full responsibility of not having done due diligence check about the authorization of this set. We took it for granted that the group buy leader had authorization and then got the quotes. We don't mean to blame any single party for this incidence as the fault does lie with us for not verifying the situation with the designer ourselves. Please understand that it is not in line with our interests to conduct any unauthorized group buy. We have redesigned our internal flow of hosting GBs to prevent similar occurrence from happening in the future.
I would like to apologize for the controversy that our past actions have caused. We are striving to improve our services for keyboard communities everywhere, not just in China. It has been a learning process. Feedback on how we’re doing would be greatly appreciated. I look forward to interacting and possibly even collaborating with many of you in the future. Thank you for your time in reading this long-winded post, and I hope it has helped to clear some things up here.