Disney over corrects way too hard. Their sterile, corporate, zeitgeist-under-a-microscope reactionary policy to social trends is so glaringly patronizing.
They very clearly don't give two moist ****s about any of those issues, save for those that mess with their bottom dollar.
But so many Disney films from the past few years read like they are trying to fill a quarterly quota, and it is so obvious. It doesn't make a community feel included when you force feed them placating dog****.
Yes, this is ultimately all about the bottom dollar. Anything that any huge corporation does boils down to a profit motive. That's its own kettle of worms and not really news.
The question for me is, what can we infer from a giant like Disney taking ANY kind of stand, even a relatively weak one?
Disney, being one of the few corporations that seems to be able to look past this quarter's profits and out to the medium-to-long term, is dressing Mickey in a rainbow hat because they want to appeal to younger people. The "bothered by rainbow flags" demographic is pretty loud right now but rapidly aging.
Disney plays it safe by giving us watered down, "we include everybody" type messaging rather than really diving into these issues (they'd still like as much money as they can get from those older folks after all), but the fact that they're taking any kind of stand at all tells us where they think their markets are trending over the next couple of decades. They need fresh blood in a world that cares more about social issues, and is also more inherently skeptical about huge corporations like Disney.
Disney's history on social issues is spotty and whitewashed like any company that old (who did IBM sell guns to in WWII?) so they arguably have to try a little bit harder than some newer companies with the luxury of a shorter history.
