Author Topic: Half keyboard  (Read 2639 times)

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Offline metalliqaz

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Half keyboard
« on: Mon, 17 September 2012, 15:14:16 »
Since you're here, Matias, can you explain why the half keyboards costs $595?  As far as I can tell, it isn't even your flagship product, but for some reason costs many times the price.

I hope there's a good reason for this because otherwise I will have to assume that the inflated price is meant to take advantage of the bloated healthcare system, by marketing it as an accessibility aid (medical device).

Offline Matias

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Re: Half keyboard
« Reply #1 on: Wed, 19 September 2012, 16:59:52 »
I'd love to be able to sell the Half Keyboard for $99 or less, but for a product to exist, it has to generate enough profit for it to be worth keeping around.  There are 2 ways to do that...

Products with big markets, for which there are lots of customers, generally don't need to be very expensive.  You don't need to make as much profit on each one, because you're selling TONNES of them.

For products with very small markets (like the Half Keyboard), you still have to make enough profit for it to be worth it.  So, the only option is to sell it at a high cost.  If enough people agree to pay that higher cost, the product gets to continue to exist.  If they don't, then it dies and disappears.

If you are a disabled person, and you rely on typing for your livelihood, then the Half Keyboard is extremely cheap.  It's not a consumer item.  It was once, and it sold at a much lower cost then, but then the market shifted, and the only way to keep it around was to raise the price.  It was either that, or let it die.


« Last Edit: Sun, 23 September 2012, 23:50:18 by Matias »