Point blank, there is no *right* time to sell something like this. Evening for you is work time, sleep time, meal time or any other time for the people that were online to get the offerings that went up today. Is it fair that your leisure time should be considered more convenient than their's or vise versa? I would say no, but that's why these things are usually a mixed bag, in terms of when they go for sale and how (when talking about CCs, at least).
It sucks not being able to get the nifty things that you want, I have empathy for that, but sadly it is what it is.