Looks like an insta-buy to me. I've always wanted an FRL-TKL, and was pretty much shocked when I saw how low the estimated prices were. Granted, it doesn't have an ultra-complex design style that would substantially drive up the price, but it's still great looking and, obviously, a lot of thought and planning has gone into characteristics that matter. Frankly, I'd rather it have a fairly straightforward style, be well thought-out, and be affordable, than pay twice as much for something that looks a little more complex and doesn't necessarily sound great, or feel great, or have a well-thought-out assembly.
I have set of PBTFans Purpurite, and I've been wondering what keyboard I would end up putting it on. That dark blue-purple colored case is pretty sweet, and it looks like it was made for Purpurite. Not to mention that the keyboard not costing much more than the keyset really emphasizes how much we overpay for little bits of plastic.