The visuals, both the design of the products themselves and the site, does give the impression of some sort of exclusive luxury product, but the class does fade a bit when you see them go on about things like "13000fps 11 megapixel" and "turbocore processor".
As for the mouse; it looks fairly standard, I can't really see anything that special about it. A lot of the marketing fluff on it is.. Not really positive. Like pointing out it uses "state of the art Omron switches", which pretty much every other mouse also uses. And that you get a driver CD! Personally I haven't used a CD to get my drivers in years, and once your product starts getting driver updates the CD is fairly useless.
So yeah, they should maybe be a bit more self-aware and drop the Razer-style marketing.
The mousepad does look nice, though while it will probably never be a problem; the logo is carved into the mousepad, which basically means you can't move your mouse there. Nobody ever uses the corners of the mousepads though, so it shouldn't ever be a problem. Unlike the mouse the pad seems to have marketing fluff that fits the style.