You're mentioning three things here:
-tactility
-friction
-noise
The tactility depends on the little details of the rubber dome layer: the way it is shaped, the material it's made of, it's age, ...
All of these affect it somehow, and cheap keyboards are more likely to use a cheaper material, use less of it or simply use some shape of dome which doesn't work out that well. Keyboards with a higher design standard will keep that "new" feeling a lot longer.
Regarding friction, I think it is purely the design of the keycaps, key stems and the upper keyboard plate in which the keystems fit.
If I compare my brother's Logitech keyboard with my old IBM KB-8923 it is immediately obvious that the IBM has more key travel, less friction and less wobling keys.
So far, I think this caused by the material of the key stem and the keyboard casing; the IBM keys seem to use a shinier material and their keystems are longer. This allows them to make more contact with the keyboard casing, making sure keys are pressed straight down.
As for the last one, the noise it makes: I think this must be caused by the material of the keycaps and the "springiness" of your rubber layer. The IBM keyboard I talked about sure clatters if you lift your fingers off the keys and let the key stem's clip hit the keyboard casing. The Logitech had less return force, hence it didn't make so much sound in that aspect.