I think it's a great idea. So great in fact, that I did indeed order an ergodox not so much because I want one, but because I love the organized idea of running GB's, vs. forcing some poor guy to ship things out of his house after work.
However, I'm kind of regretting that - now that I see the explanation for the signup form being required. I thought it was just a new site, beta, etc. I didn't know you were giving into the Manuf. minimum pricing cartel.
Don't get me wrong - I understand the necessity of doing things to placate "big" businesses when you're smaller. However, it could be implemented in a much less... community killing.. manner.
Make the *entirety* of the site open and viewable to everyone - simply hide the prices (and require signup to view them). Amazon and myriad other on-line etailers do this, and should be more than enough (most etailers simply hide the price superficially, letting you view it by clicking on it or adding it to your cart) to get around the restrictions mentioned.
Unfortunately, simply out of principle, I won't be ordering on the site again until that is fixed. I think we can demand better.
I think you will find order totals will increase substantially as well. I almost missed out on the Ergodox for this exact reason. Every thread I saw about it, only linked directly to the site - with almost no other information available. I'd click the link, get the signup form, and say **** this. Only because someone linked a PDF, coupled with incredible boredom sitting in an airport, did I eventually order. I'd still be wondering wtf an Ergodox is due to the signup wall.
Otherwise, great work! Definitely a good idea, and something that with tweaking and TLC is going to be an awesome service!