So I usually try not stick my nose in other sets business, but I really like this set, so im going to give my two cents.
All of my thoughts are based off my knowledge and experience running many GBs.
Few things that I think are hurting this set.
1. Two base kits. Both of these kits will need to hit 250 MOQ *each*. So by making two separate kits, you are hurting yourself by competing with your own set, with your own set. If you really want different alphas, just offer them as a stand alone kit as an add on. It has been brought to my attention that the second base kit only has a 100 MOQ.
2. No 7u spacebar in base, but you have the 1.5u mods that are meant to be used with 7u bottom row. And even more strange, the 6u off centered spacebar was chosen over the 7u, which is basically the second most popular spacebar needed. And even *more* strange is that you only have the accent off centered 6u spacebar in the base and the alphas colored one is in the spacebar kit. Also i believe your split spacebars should be the colors of the main alphas, not the alternate colored ones. But again, this is just showing that having two base kits will possibly hurt everything.
3. You don't have a mod colored Esc key in your base kit. Which is standard. People have to buy the *huge* novelty kit, just to get something that is usually standard. You should swap the Esc keys.
4. Your novelty kit is huge. I don't understand why there are four different skull caps when the set is about the shark. I would suggest narrowing this set down by a lot, in order to avoid it being so expensive that a lot of people back out of buying it, on top of the already huge Base kit.
So basically if someone wants to put this set on their 7u bottom row board with normal color placement, they will have to buy the base, the spacebar for the 7u and then the novelties for the esc key. So they will be spending an outrageous amount of money just to get what every base kit usually has in the base.
And all of this on top of running at the same time as juggernauts, Oblivion and Olive. You need every advantage you can get to compete. And all of these things are doing the opposite.
I like this set a lot and would like to see if succeed. I hope some of this may have helped.