Wow, what a snarky-ass comment to a legitimate idea/question. I bring up the r2 idea precisely because I'm NOT "a smart person" and I don't know "the ins and outs of the keeb business." Is it not logical to think that if this set ran another round during a 2.5-3 year production cycle that all parties involved would make more money? I take it YOU'RE the "smart person" with all 1200 posts... so why don't you tell us then?
Polite questions have gotten good answers....but "screw that, right?" Ok, here's a better answer.
Lets assume two things we don't know-the designer wants to do an R2 at some point and is flexible about timeline. Yeah, the 1000 R1 extras will sell out pretty fast even with an R2. Selling an R2 soon and at a higher price like you'd suggested will piss off the R1 buyers because the aftermarket price drops on R2 announcements, the people who want to buy R2 won't like the higher price, and the biggest issues remain opportunity cost and margins. It's best for vendors to have a kit make MOQ, there's a big opportunity cost if you dont, but that really isn't Omnitype's problem anymore-their monthly sales are reliably huge.
you've seen that pricing at high MOQ, say 1000 base kits, lowers the price of the kit: that's how base kits under 120 USD happen, vs MOQ 250 where the base kit is at 140+. The price drops continue happening at even higher order amounts-they're just not passed on to the customer anymore like Drop used to years ago. If you're a big time vendor, the best thing you can do is price at good price point, and then not just make MOQ, but get 3000+ orders, and Omnitype does this more as often as not in the past year. Then you're paying even less per kit as you've unlocked lower prices at each tier going from 1500 to 2000 to 3000 (which is why sales with extras are often at or near round numbers) and when you buy extras, they're costing you possibly 100$ a kit less than you're selling them for and even that's still way under aftermarket. Extras are where the money is if you've got the capital. Everyone wins: people get cheap kits as you priced at high MOQ, you made a pile of money.
Let's say it goes as you figure, and I think you're right. The extras sell at GB+50% or so, and sell out in minutes or less. Aftermarket hits ~300 per base. 1000 people on discord insta here and reddit all ask for extras. Pikku thinks up some new kits, maybe? Furthermore, they can slot in R2 possibly on shorter notice. Something like GMK White Wolf cancelation happens again-you've got a set with good potential on deck. An R2 gets run then. It's priced low, there's tons of sales, profit is as expected, and in the meantime, they sell 560 of the base kit of this month (tuzi) in the opening day and are on track for another 3000+ base kits.
Lets say you run an R2 now, and price it at higher...140? You piss off a set of the R1 buyers. You devalue the extras you've purchased although yeah, they'll probably sell out anyways (caveat below). You decrease the likelihood of selling huge amounts, because you're pricing the kit higher, and of the top 10 kits of all time in sales, all had fairly cheap price relative to kit design and high MOQ at the outset with the exception of GMK Rainy Day. Those lower sales numbers increase the price you buy at at, and the extras margin is a huge potential profit. It's also one less set Omnitype could promote, probably get at least 1500 base sales with a chance that a set's a hit. The benefit of this is...some people don't have to wait for R2? They're not clearly making more money w Drac R2 than running some other set.
Also, at some point, the keyset bubble bursts. You're not always gonna be able to sell a GMK sealed kit and double your money in a year. Presumably when in stock sales increase and GMK can meet demand? Keyset futures right now are unreal. Keyset futures back in 2018 solidly beat my mutual funds. The moment extras aren't an easy flip, FOMO drops, the extras sales are going to slow way down-and then the price has to drop on extras.
