Because it's US-ANSI with a euro sign. No big novelty.
The link implies it's 120 USD. Sorry, my friend, but that's fail.
That places it above a Leopold. Above a Rosewill. In the territory of a Filco or a Blackwidow. Above an Xarmor. Light-years above a MKB-135B or M10.
And as much as I like the aesthetics, the value proposition of the 3000 is about 70 USD or less; comparable with a Unicomp.