A few years ago there was a kid (guy? he was about 25 going on about 14) who worked at my company and constantly came up with money-making schemes, mostly hare-brained at best or just plain stupid.
I tired to befriend him and gently demonstrate the implausibility of his ideas, for example my kids and I have done some kitchen-table "art" silk-screening T-shirts. When he got excited about selling screen printed clothing, I actually brought in a screen, some ink, and a blank T-shirt which I printed on a table in the break room. I hoped that it would show him what the actual real-world mechanics of it looked like and give him an anchor point.
His response was to tell me how he needed to recruit some "important" "influencers" to push his merchandise. Did I mention that he was not at all artistic and did not have any catchy ideas for images to actually print on the clothing?
Just about then my wife and I watched a documentary on the Fire Island Music Festival, and how it was a complete disaster on every level. (off-topic - Why did they even bother with a few tents and some grilled cheese sandwiches? It was far more embarrassing to do that than to just take the money and run.)
So brought that up to him as an example of the horror of idiots following their "influencers" but yes, he had seen it and saw it as a triumph of the power of influencers on the internet!
I threw up my hands. Honesty and truth had not risen to the level of being visible on his radar screen.