A few details are missing: What is the PCB's thickness, and will it have flex cuts? Similarly will the plates have flex cuts, and will they be universal or ANSI/ISO specific?
I also think it's quite bold and possibly a little unwise to not run any neutral or "safe bet" colours like black or silver.
A board like this, Join65, just ran in GB but I opted not to participate on the basis it didn't impress me. This is a little bit more interesting (especially if you can hit $120).