Will this board be easy to clean, and serivce if necessary? I ask because this product would fare well when combined with a long-term warrantee.
Business professionals in particular would be attracted to a free 'test drive'. There are tons of professionals out there who make 100K+ salaries, but type on a junky keyboard all day. This isn't the best example, but remember the Orek vacuum cleaners? They've always had the reputation of being a very high-priced vaccum, but people tend to keep them after they've experienced the test. Keyboards, like vacuums, are everyday machines that we assume are mostly identical. It's hard to sell a quality vacuum without first demonstrating its value to the consumer.
Webwit posted a very realistic scenario for a product like this, and much of it can't be avoided. Responses to the public reaction should be planned ahead of time, as they often are.
My own view is that their should be a top-of-the-line version targeted to the very wealthy. The top-end model should be made with the absolute best materials available (new, high-tech plastics etc); it should also come with a lifetime warrantee and a bevy of overpriced accessories/options. Fact is, there are a lot of people sitting at $12,000 rosewood desks, in $3000 ergonomic chairs, typing on $20 rubber dome keyboards. Convince them that your product will increase their productivity, send them a free demonstration model with matching wristrest and, i don't know, italian leather spacebar or something- you could sell one to half the business owners in the country.
