Those key caps look really bad compared to how they looked on the website..
Show Image
(http://www.wasdkeyboards.com/designer/images/designer_splash.jpg)
vs.
Show Image
(http://farm3.staticflickr.com/2850/11978945723_884b86fc97_c.jpg)
It's just the lighting. The photos on their site were taken with some non-direct light and look more accurate. They're clear coated even when without legends. (As WASD told me in a prompt reply, when I followed up about how to possibly expedite my order with colored, blank caps... I got it quickly enough though.) The finish is matte. I'm really happy with mine... however maybe the Blues are a bit much, though fun in their own way...