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geekhack Community => Keyboards => Topic started by: jdcarpe on Tue, 22 December 2015, 12:13:46

Title: RIP CHERRY
Post by: jdcarpe on Tue, 22 December 2015, 12:13:46
Check out the note under the pic:

(http://i.imgur.com/NKoqQzw.png)


PLEASE NOTE: CHERRY will become ZF in 2017.
Title: Re: RIP CHERRY
Post by: ApocalypseMaow on Tue, 22 December 2015, 12:14:44
Buy low, sell high
Title: Re: RIP CHERRY
Post by: azhdar on Tue, 22 December 2015, 12:14:45
how can u rip when you dead already?
Title: Re: RIP CHERRY
Post by: CPTBadAss on Tue, 22 December 2015, 12:16:27
Hm....Wonder if MX switches will continue to be made. Along with the Cherry boards. If they do, will they have a ZF marking on them instead of the Cherry logo? Will ZF continue the push Cherry has been making to get more involved in the PC gaming space?
Title: Re: RIP CHERRY
Post by: bcredbottle on Tue, 22 December 2015, 12:18:50
Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.
Title: Re: RIP CHERRY
Post by: asdfjkl36 on Tue, 22 December 2015, 12:19:29
I think they'll keep the Cherry branded stuff in some stuff (such as switches) but the company itself will be absorbed.

But who knows
Title: Re: RIP CHERRY
Post by: MAR82 on Tue, 22 December 2015, 12:20:48
Maybe they'll fix the MX Blue process
Title: Re: RIP CHERRY
Post by: CPTBadAss on Tue, 22 December 2015, 12:21:50
Maybe they'll fix the MX Blue process

What's wrong with the process? I thought it was just molding and QC issues.
Title: Re: RIP CHERRY
Post by: HoffmanMyster on Tue, 22 December 2015, 12:29:05
I'd be surprised if Cherry abandoned their recent "custom" board projects, but you never know the internal workings of a company.  Interesting news for sure, though.
Title: Re: RIP CHERRY
Post by: MAR82 on Tue, 22 December 2015, 12:29:32
Maybe they'll fix the MX Blue process

What's wrong with the process? I thought it was just molding and QC issues.

That's what I was thinking of
Title: Re: RIP CHERRY
Post by: Vittra on Tue, 22 December 2015, 12:33:06
Sweet. Now all I have to do is wait 30 more years for my MX Reds to be considered vintage.
Title: Re: RIP CHERRY
Post by: demik on Tue, 22 December 2015, 12:43:38
2016 year of topre.

DOWN WITH CHERRY ZF
Title: Re: RIP CHERRY
Post by: Bucake on Tue, 22 December 2015, 12:54:27
rip who?




 :cool:
Title: Re: RIP CHERRY
Post by: fohat.digs on Tue, 22 December 2015, 17:39:13
Maybe I am dense, and/or this is something completely different, but am I reading that these switches are actually harvesting the energy that is being used to press down when you activate them?
Title: Re: RIP CHERRY
Post by: Ralph Furley on Tue, 22 December 2015, 18:02:47
Maybe I am dense, and/or this is something completely different, but am I reading that these switches are actually harvesting the energy that is being used to press down when you activate them?
Yes, also your fingerprints and Tinder password.
Title: Re: RIP CHERRY
Post by: rowdy on Tue, 22 December 2015, 18:51:54
ZFMX?
Title: Re: RIP CHERRY
Post by: Mattr567 on Tue, 22 December 2015, 20:39:49
Well this is interesting. Get your MX while you still can! If they keep MX, wonder how the quality will be affected.

Meanwhile Alps lives on
Title: Re: RIP CHERRY
Post by: mashby on Wed, 23 December 2015, 08:46:56
Seems like a lot of noise about nothing. From wikipedia (https://en.wikipedia.org/wiki/ZF_Electronics)...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.
Title: Re: RIP CHERRY
Post by: tp4tissue on Wed, 23 December 2015, 09:47:49
Do you know how much those molds cost.. F.. no they're not gonna bother changing the logo on the switches until that mold wears out.. which is a long long time.
Title: Re: RIP CHERRY
Post by: jcoffin1981 on Wed, 23 December 2015, 18:50:12
When there is a brand recognition or association the name is often kept the same, so as long as they are being produced they will most always be known as Cherry.  You see it in pharmaceuticals too.  Companies that no longer exist, their name and logo is still on the medication being sold.
Title: Re: RIP CHERRY
Post by: tronbeaver on Thu, 24 December 2015, 08:31:53
Huh?  Cherry is alive and well in the USA.

http://www.cherryusacorp.com/
Title: Re: RIP CHERRY
Post by: Charles.w on Thu, 24 December 2015, 14:43:32
(http://tof.canardpc.com/preview2/d675f73d-2d6f-40e1-b9a5-bd9935bdb1b7.jpg) (http://tof.canardpc.com/view/d675f73d-2d6f-40e1-b9a5-bd9935bdb1b7.jpg)
=> http://cherrycorp.com/

;)
Title: Re: RIP CHERRY
Post by: Connly33 on Thu, 24 December 2015, 14:53:16
I heard about this a few years before i had started developing my keyboard interest, but it looks like they haven't changed anything even though they had been bought out quite a long time ago.
Title: Re: RIP CHERRY
Post by: mashby on Thu, 24 December 2015, 14:57:41
(http://tof.canardpc.com/preview2/d675f73d-2d6f-40e1-b9a5-bd9935bdb1b7.jpg) (http://tof.canardpc.com/view/d675f73d-2d6f-40e1-b9a5-bd9935bdb1b7.jpg)
=> http://cherrycorp.com/

;)

Awesome first post!  :thumb:
Title: Re: RIP CHERRY
Post by: Charles.w on Thu, 24 December 2015, 15:09:07
Thanks. I was a bit surprised that no one checked CherryCorp's website ;)
Title: Re: RIP CHERRY
Post by: MeltingTeeth on Thu, 24 December 2015, 15:17:18
Whooosh
Title: Re: RIP CHERRY
Post by: rowdy on Sat, 26 December 2015, 04:39:10
Thanks. I was a bit surprised that no one checked CherryCorp's website ;)

And spoil a good rumour?!?
Title: Re: RIP CHERRY
Post by: SamirD on Thu, 31 December 2015, 11:45:15
I ran across this when looking at a data sheet for a Cherry board today.  The funny thing is the local ZF office that it points to is less than 30 minutes away from me in Pleasant Prarie, WI.  :thumb:  And under their careers you see that they have a sales office in IL and another larger office in MI.  Something tells me Cherry switches will still be around for a long time.
Title: Re: RIP CHERRY
Post by: katushkin on Thu, 31 December 2015, 11:47:48
Time to stockpile MX Clears
Title: Re: RIP CHERRY
Post by: hwood34 on Sun, 03 January 2016, 09:51:40
Seems like a lot of noise about nothing. From wikipedia (https://en.wikipedia.org/wiki/ZF_Electronics)...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone
Title: Re: RIP CHERRY
Post by: bcredbottle on Sun, 03 January 2016, 10:06:28
Seems like a lot of noise about nothing. From wikipedia (https://en.wikipedia.org/wiki/ZF_Electronics)...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

The idea being that the name switch implies that they're going to phase out MX?
Title: Re: RIP CHERRY
Post by: hwood34 on Sun, 03 January 2016, 10:07:41
Seems like a lot of noise about nothing. From wikipedia (https://en.wikipedia.org/wiki/ZF_Electronics)...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

The idea being that the name switch implies that they're going to phase out MX?

Probably not something extreme like that. But even something like changing the names on the molds would be incredibly costly and I doubt ZF would even bother
Title: Re: RIP CHERRY
Post by: tronbeaver on Sun, 03 January 2016, 12:24:05
Seems like a lot of noise about nothing. From wikipedia (https://en.wikipedia.org/wiki/ZF_Electronics)...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

What makes you think the Cherry Name is disappearing?
Title: Re: RIP CHERRY
Post by: SpAmRaY on Sun, 03 January 2016, 12:32:11
Seems like a lot of noise about nothing. From wikipedia (https://en.wikipedia.org/wiki/ZF_Electronics)...

Quote
In 2008, Cherry GmbH was bought by ZF Friedrichshafen and as a result was renamed to ZF Electronics GmbH, now a subsidiary of ZF Friedrichshafen. However, they continue to sell products under the Cherry brand and the Cherry logo is still in use.


Good to know but I wouldn't worry about it if you're a cherry fan. ZF has owned Cherry for a few years now. Whether they phase out MX switches for being unprofitable is a separate issue from their branding choice.

I'm pretty sure most people here know about ZF's ownership of Cherry, they're just more curious about what will happen with the MX switches once the Cherry name is completely gone

What makes you think the Cherry Name is disappearing?
The image in the original post.
Title: Re: RIP CHERRY
Post by: tronbeaver on Sun, 03 January 2016, 12:50:04
They seem alive and well in 2016:

http://cherrycorp.com/
Title: Re: RIP CHERRY
Post by: garfi3ld on Sun, 03 January 2016, 13:11:38
Cherry is moving their industrial stuff over to the ZF brand and ZF is moving some consumer stuff over to the cherry brand, thats all
Title: Re: RIP CHERRY
Post by: SamirD on Sun, 03 January 2016, 19:01:42
Cherry is moving their industrial stuff over to the ZF brand and ZF is moving some consumer stuff over to the cherry brand, thats all
This is pretty important to know because when computer companies like Dell and Compaq did that, their consumer stuff was all the 'junk' and the business/industrial stuff was where the decent and good stuff was at.  I'm curious to see what pans out for ZF.