I'm going to try the denture cleaner later today. Surprisingly, diluted bleach seemed to have no effect on the lettering or the key itself. I let it soak in a solution for over half an hour. Maybe it was too diluted?
The RetrObrite method is too strong for M13 keys. I'd be REAL careful with those. Even toothpaste would be too abrasive.
I think the dirt may be embedded into the paint and impossible to get out.
Lasered keys (the M13 is pad printed), like the Cherry Corps and Das keys are PERMANENTLY dirty looking. It's inherent to the process.
And I'm not the only one who things this. Even the all knowing Chloe thought it might have been dirt (http://geekhack.org/showthread.php?t=5167).
Chloe's Pad printed G84 on left, Lasered keypad on rightShow Image(http://geekhack.org/attachment.php?attachmentid=1961&d=1232455040)
Where's the dirty-looking keyboard?
Actually the keypad is brand new out of the box (NIB).
That's just the way Cherry keys look.
Of course if they are NOD (New Outta Dumpster) they tend to look worse.
Don't stroke your keys too hard. Or too long. Like pfink says.