The likes of Filco and Leopold are a step up, just slightly more elegant and cleaner
I really can't understand your point, the Xarmor is just a plain, clean, backlit keyboard, with an optional wrist rest and a matte finish.
No superfluous lights, funky fonts, no spoilers, antennas, guns, carbon fiber, red lasers, whatever.
And you are speaking about it as if it had all of those things.
I bought it because the clean and plain design.
Seem that you are speaking about the Xarmor, while looking at a photo of a Black Widow or something lookalike.