I have experience with the Razer BW as my first mechanical keyboard. Although I still say its a good starter keyboard since they have it available in the non backlighted-cheaper edition, I admit that there are some things Razer did not do right.
Q: How do I remove the key caps from my Razer BlackWidow?
A: Razer does not recommend removing keycaps from the Razer BlackWidow. Several caps have springs that are very difficult to replace once the cap has been removed. Excessive force can also damage the key itself. If you desire to clean under the key caps Razer suggests holding the unit upside down and/or using compressed air from a can.
This is coming from their support site.
Now comparing that to how the cmstorm guys started their venture into the keyboard industry...
where they even provide a keycap puller and replacement keycaps for wasd keys, there is obviously a difference in mindset. I am going to guess Razer is more on making sales through bling and marketing, concentrating more on getting a driver working with the keyboard (which btw the razer bw driver sucks). They wanted to attract the unsuspecting gaming community to buy their products -- like what happened to me. I never knew mechanical keyboards till I saw their keyboard. I got attracted to all this bling about macro keys and their remapping software and they even (overadvertise imho) that their keyboard is mechanical and to the unsuspecting audience almost looks like they are the only ones who offer a mechanical keyboard. This of course is me just making assumptions.
Kudos to the Razer marketing though... I think it reached more people compared to the marketing of other companies who offer mechanical keyboards e.g. it reached me before any other information about mechanical keyboards reached me.
The cmstorm handled it differently (but also not in a very good way) by spamming their keyboard with a lot of their logos - each time a person buys the rapid... they make sure its a standing advertisement shouting "we make keyboards". Its understandable since it is their first time in the keyboard market and probably they were making extra effort to advertise.
Sliders falling out of the spacebar's stems? BTW, do you realize that by default Razer do insert some piece of sticker-paper in the stems(of spacebar) to make-up of the shorter length?
I'm not sure if you are defending how Razer did things or if you are just pointing this out. But in my humble opinion, i wouldn't like any form of sticker-paper, glue or what not on my keyboard. Its like putting a piece of folded paper under one of the legs of a wobbling stool -- fixes the problem yes, compensates for the wobbling yes, but its a piss poor job compared to just having the correct measurement in the legs of the stools in the first place. I didn't know this till you mentioned it but I'm not happy to know they did it this way.