Never seen them before, but that actually looks quite damn nice! Completely standard layout, low profile, removable USB, MXswitches, blue backlight. If I still used full size boards I may be tempted. Even has some interesting functions like toggling WASD as arrows.
I have an old Genius rubber dome that has served me very well. It's survived all kinds of abuse and still feels good for a RD keyboard. Actually still got a couple of their mice, also still fully functional. IMHO, they're a reliable brand. Nice to see more companies making mechs.