This really isn't a great deal, even if they hit the cheapest price. You have the $35 pi, a $11 case, an 4gb SD card (which can be had for 4 bucks from a few different stores, even brick and mortars), a power supply (something that can be had for about $5), ethernet cable (a buck or so), a TTL USB cable (another thing can be had for under $5), breadboard ($4-5), about $3 worth of jumpers and components, and the Cobbler kit ($7.95). That totals up to about $77. Mass drop wants $95 at the cheapest, plus shipping. Their drop only ends up being cheaper if you're used to inflated prices for cables from Best Buy and the like.