These folks just don't give a ****, do they?
Unicomp is sitting on a golden egg but they are like "ehh F-it"...
They're a small business with legacy tooling, and because of their volume, reasonably high variable costs. Their product, while superior in many ways, is both loud (bad for open plan offices), and 2KRO (bad for gamers). These are the two of the three groups where the $15 rubber dome keyboard might (and much less so in the case of businesses) keyboard might be worth the ~8x cost difference.
Programmers, writers, and legacy terminal applications are the areas they can compete in. And aside from the one that they have a captive audience for (legacy terminals), there's a wide variety of keyboards they're competing with.
What do you think they should be doing differently?
The classic go-to GeekHack example is a modern SSK. But after the first year, how many units do you think they would sell, and how many of those sales would be cannibalized from their UltraClassic line?
Now, take that increase in sales, take their margins, and ask yourself, would it be enough to pay for the new tooling for a SSK case, SSK barrelplate, whatever equipment they use to put everything together, and the printing of new membranes? Now, how about the carrying cost of materials and the employee development time?
Based on their previous comments, someone there has put this in a spreadsheet and it came out to "eh, perhaps it makes sense some day".
Do we think Unicomp sales are increasing as years go by, or decreasing?
