I guess it depends, too, what you are buying the watch for. Personally, I want a little bling. After all, it really is/can be a piece of man-jewelry. Also, at least in my case, if I do buy a watch, I also want something that works as well as a watch can. You are correct, though, that you do not need a Rolex to have an accurate time piece, and if you plan on having a timepiece that is more valued for its utility than its fashion, there are certainly cheaper and quite accurate alternatives. If you do buy a watch for the bling value, don't go around touting how vastly superior its time-keeping abilities are. That is, unless it's also an atomic clock.