Unicomp, of course, is missing a bet here. They could take the 122-key keyboard, use the extra key on the numeric keypad as the Esc key, three of the ten keys on the left as print screen, scroll lock, and pause, and then the other seven keys there, the key in the middle of the cursor keypad, and F13 through F24 could all be media keys.
That, of course, assumes that the Reset and Enter keys on that keyboard are matrixed so that they would make good control keys without a ghosting problem, and that changing from 122-key ISO to 121-key ANSI would not be a major retooling issue.
In a way, it's taking a 122-key keyboard and spoiling it - but the result is a keyboard with mass-market appeal, since it would have media keys with popular functions.