I found the problem. There was something wrong with metal contact shape inside that switch. After 15 minutes of experimenting with bending I've managed to restore sufficient tactile and sound response, and also swapped that switch with Win key switch, just for sure.
BTW, if someone is curious, the keyboard construction is solid and reliable, doesn't look cheap in any way, soldering quality is good. While USB-connected, provides 18KRO, more than enough.