Most people go for something a bit more conventional, like a QFR, when they are starting. And some do not
Some group buys can take months to get off the ground. Have to seek interest first, them take orders, then send invoices, collect all the payments, submit the order, wait for manufacturing, receive the keycaps (or whatever), sort them, post them out. Some can run for 6 months or more. Some, for simpler things, might be over in a month or two.
Patience is the key.